Our client – an online store GsmServer that offers its services all around the world – sometimes conducts promotional activities and gives out souvenirs featuring brand images. In practice, it is impossible to organize all marketing and promotional activities from the headquarters. That is why GsmServer uses a brand book created by Gradus Studio. Sometimes it is necessary to engage third-party companies in marketing activities. In this case, clear requirements on advertising materials creation set down in a brand book is an absolute must.