Nowadays a question of what an online store is and why you need it is not of relevance any more. However, we will attempt to answer it.
In fact, the internet store provides a customer with an opportunity:
E-commerce
Online store potentials and benefits
Let us outline a number of significant benefits of an online store even when you already own a physical or the so-called offline store:
For you
- Low cost of starting up and maintaining the online store compared to a physical – bricks-and-mortar – store
- Opportunity to present a wide range of goods , even products currently unavailable in stock, or the ones you offer for ordering by default
- Wide geography of clients (you can sell products not only to the customers from your city, but to people all over the country or even the world)
- Opportunity to analyze not only the amount and range of the products sold, but also customers, their preferences, their location, demographics, etc.
- Low cost of advertising and promotion . A much higher number of users will find you on the web. Even if you have physical – bricks-and-mortar – stores, an online store will attract a lot more customers there too.
For our customers
- Wide range of products presented at one site
- Time saving when searching for and selecting the product
- Possibility to place an order at any time and from any place
- Sufficient time to mull over the purchase
- Payment method convenient for the customer (card payment, post-payment, bank transfer)
- Delivery method convenient for the customer (to the shipping company warehouse, door-to-door shipping, customer pickup)
- Product price (prices in internet stores are often lower than in physical stores)
- Making comparisons between a great amount of products simultaneously
Development
In sum, you have decided you need an online store. You then need to find a company to develop it for you. IT Prosteer offers both full and partial development of e-commerce stores. What does it mean?
Stage 1
- Discussing the customer’s requirements and needs
- Choosing the platform
- Creating the terms of reference
Stage 2
- Choosing and adapting the theme / template (depending on the platform chosen)
Stage 3
- Developing the site structure
Stage 4
- Creating HTML layout and adding content to the site
