Nowadays a question of what an online store is and why you need it is not of relevance any more. However, we will attempt to answer it.
In fact, the internet store provides a customer with an opportunity:
To choose and buy a product on the web
To select a convenient method of payment and pay for the product on the web
To select a convenient method of delivery
Online store potentials and benefits
Let us outline a number of significant benefits of an online store even when you already own a physical or the so-called offline store:
Low cost of starting up and maintaining the online store compared to a physical – bricks-and-mortar – store
Opportunity to present a wide range of goods , even products currently unavailable in stock, or the ones you offer for ordering by default
Wide geography of clients (you can sell products not only to the customers from your city, but to people all over the country or even the world)
Opportunity to analyze not only the amount and range of the products sold, but also customers, their preferences, their location, demographics, etc.
Low cost of advertising and promotion . A much higher number of users will find you on the web. Even if you have physical – bricks-and-mortar – stores, an online store will attract a lot more customers there too.
For our customers
Wide range of products presented at one site
Time saving when searching for and selecting the product
Possibility to place an order at any time and from any place
Sufficient time to mull over the purchase
Payment method convenient for the customer (card payment, post-payment, bank transfer)
Delivery method convenient for the customer (to the shipping company warehouse, door-to-door shipping, customer pickup)
Product price (prices in internet stores are often lower than in physical stores)
Making comparisons between a great amount of products simultaneously
In sum, you have decided you need an online store. You then need to find a company to develop it for you. IT Prosteer offers both full and partial development of e-commerce stores. What does it mean?
Discussing the customer’s requirements and needs
Choosing the platform
Creating the terms of reference
Choosing and adapting the theme / template (depending on the platform chosen)
Developing the site structure
Creating HTML layout and adding content to the site
In fact, one can endlessly recount advantages and benefits of e-commerce for both businesses and for customers.